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Authenticity

This document is clearly about growth. Clearly, growth is not the only thing that matters. That said, any company that doesn’t have a client-first AND a growth mindset ultimately will eventually become irrelevant. For more on growth mindset, see Carel Dweck’s excellent book https://www.amazon.com/gp/product/0345472322/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0345472322&linkCode=as2&tag=farnamstreet-20&linkId=ZYKJHPHELN46AOWM We strongly believe that clients, whenever given the choice, prefer to buy…

Why a playbook?

As entrepreneurs from an early age, we have many times wished that there was a "single source of truth" in how to start a company, build a company and succeed (whatever success means to you!). Of course, no such thing exists. This document tries to cover a lot of territory - some of which they…