STAGES

To anyone who have read Crossing the Chasm, then you will recognize some of the thinking in our growth playbook. To anyone who have not read Crossing the Chasm, we can absolutely recommend the book. What this playbook attempts to do, is to help translate the book’s many excellent concepts, that are generic in nature, into readily applicable ideas suitable for data- & software companies.

FROM IDEA TO STARTUP

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MVP & EARLY ADOPTERS

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EARLY ADOPTERS TO REPEATABLE SALES – UNDERSTANDING THE MARKET

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EARLY SCALEUP

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